Blogging vs Other Social Media

It’s a fight to the death!

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Well, okay, not quite that, but bear with me for a bit longer.

The other week I gave a short talk to my writing group on reasons a writer should be on social media and, more importantly, why they needed a blog. I’m not going to go into this in any detail now, but I promised I’d summarise what I said in bullet points, and then thought it might be worth putting up here to see if anyone felt like adding anything to it.

So…

Why?

  • As a writer, you need to have a social media presence to sell books, to get known. Even if you are a published author.
  • On a social media platform, you are aiming to get shares for your posts. The more shares, the more people will see them.
  • It’s all about engaging with customers, fans and critics.
  • There are a huge number of platforms, but just a few examples that I have experience of:
  • Facebook is the biggest, and the most active, with a high rate of engagement. Having an Author Page is a good way to engage through backstories, questions, surveys and daily updates (yours or your work), ‘Behind the scenes’ articles.
  • Linkedin has many users, but a low rate of engagement. A business page can be useful.
  • Twitter is short and succinct. A sort of ‘Marketing Lite’. Posts appear fleetingly and then are essentially gone, though, unless they generate lots of likes and retweets.
  • Goodreads is like ‘background’ media – people need to seek you out to find you.
  • But the number one way to be found is through blog posts.
  • Like all good social media, blogs encourage visitors to return. Unlike ordinary websites, they are updated regularly and the reader can be alerted to each new post.
  • There are many other reasons to blog, viz:
  1. Teaches you to write more professionally – you have an audience
  2. Discipline
  3. Practice
  4. Feedback from people outside your usual circle
  5. Networking with others
  6. You can upload links to other social media
  7. There is space to write more in-depth than on other social media
  8. To review work for other writers
  9. To explore ideas and get feedback on these
  • A blog is simply a website with posts being regularly replaced, although the old ones are still on the website to read.
  • There are many blogging platforms, but I use WordPress.
  • One advantage of WP is the ease by which readers can see you have a new post.
  • Whichever platform you choose, it should have clear instructions and / or tutorials to help you set up.
  • It should also allow you to block spammers, remove adverts (by upgrading), monetise your site, and change the layout. In other words, have as much control as possible over its appearance.
  • It can be really helpful if the platform provides diagnostics on data such as page views, visitors, likes, comments, and links to and from your site. This helps you plan and refine how you run it.

How?

  • Purchase your own address! It is not very expensive, but it makes your blog more personal, more professional, and the address more memorable. And the host cannot arbitrarily close it down, which might happen with a free site.
  • Start by going and looking at other blogs, to find what you like and might work for you. then use your Site Builder Tool to create your site.
  • Once you begin writing your first post make sure you are using a clear font that stands out.
  • Keep the post around 500 words, certainly under 1000. When you have a decent following, you may get away with more, but new readers will be put off by longer ones. (As a guide, this post has 945 words).
  • Add a picture or two to help it stand out and look less daunting, but not too many. And not just dozens of selfies, unless you are an established celebrity. It’s a real turn off.
  • Make the post interesting! Put some good stuff in first, to get the readers’ attention. And don’t save all the good stuff until the end, as readers might not otherwise get there.
  • Use categories and tabs on each post to help new readers find them.

Issues

  • Don’t feel under pressure to post to a fixed schedule.
  • Don’t be afraid to change the subjects you post about – it’s all under your control and there are no rules on it. Let it develop organically.
  • Don’t be afraid to take a break if you need to. It’s very easy to get into a mindset where you think you need to do all these things to a rigid schedule.
  • Don’t obsess about the number of followers you have or likes / comments you get. Chasing them is counter-productive.
  • Find some blogs YOU like, and follow them, commenting when you have something to say. That way you will begin to get visits in return and then, hopefully, follows back. It is pointless following a blog that doesn’t interest you, just hoping to get a follow back. You want followers who will be interested in what you have to offer.
  • And on that subject, if a new follower has a site that doesn’t interest you, there is no obligation for you to follow them back.
  • And don’t feel obliged to comment on / like / or even read every post on blogs you follow.
  • Do remember that copyright law applies exactly the same on the internet as it does in the real world. If you copy a photo or article from the internet without permission and post it on your blog be prepared for possible legal unpleasantness. I always use my own, just to be safe. I think it looks better, too.

Radio Silence

‘I feel I need a holiday,’ said Bilbo in The Lord of the Rings. ‘A very long holiday. I need a change or something. I want to see mountains again and then find somewhere where I can rest in peace and quiet. I might find somewhere where I can finish my book.’

Yeah, you and me too, Bilbo old chum.

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Perhaps it is something to do with the changing seasons; the falling leaves and the shorter days, or perhaps it is just that I need a long rest, both mentally and physically, but in recent days I have found Bilbo’s conversation on my mind rather a lot.

I’m not going on holiday. I’d love to, but I can’t afford it and there is stuff here I need to do. Some of this state of mind is a result of the uncertainty (of my own making, I freely admit) caused by my retiring from the job I have done in one form or another for the last twenty years or so, and the need (so far unsuccessful) to find something else

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Some of it is a result of other ongoing issues that will resolve themselves in time, but until then cause worry and sadness.

It has, really, been a difficult last year or so.

I need some space.

Baushar Fort

So I’m just going off-line again for a while. Maintaining radio silence. Ignoring the blasted Facebook (although I will respond to Messenger – I value my friendships too much not to!).

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I might even finish that book.

Back Again

Well, I am back.

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I never seriously contemplated abandoning my blog, although I admit there were times I felt tempted. And although I regularly visited my Facebook account, I didn’t post anything to my author page and only really visited to stay in contact with some people.

My sharp-eyed viewer will notice a couple of new pages on this blog. There is now a page with links to all the short stories I have published, to make it easier to locate them should you wish to read or re-read them.

There is also a page of links to all the poems published on here – I had no idea there were so many!

You’re welcome.

There was a lot going on in my life and I needed a lot of space to just try and sort some of it out. Some of it is still on-going, but I think I’m in a position to come back and give a reasonable amount of time to blogging.

But, as well as doing life, I have been busy writing. Probably the main thing I have managed to do is take my stop-start novel set in a fictitious hill station in Northern India from around 35,000 words up to the point where it is an almost completed first draft of just over 70,000 words. And I have a working title for it: A Good Place.

I’ve half-written a few blog posts, although I had intended to prepare lots more. Oh well. For the moment I will go back to posting roughly twice a week and see how that goes.

And I’ve faffed around a bit with a short story. All in all, other than the novel, not a lot. But I am pleased with the novel so far. I sorted out the sub-plots and brought in a number of new characters. And it is finally at the point where I can allow myself to think ‘Yes, almost there!’

And I don’t think until now I’d really understood how absolutely driven it was possible to be when writing; how the Work In Progress can come to utterly dominate your waking life – incessantly thinking about it and tweaking and refining the plots and characters, almost to the exclusion of all else.

Clearly, I need to get it finished.

1000 Up

Apparently, I how have 1000 followers.

Hooray! Hooray! Hooray!

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But, really?

I suppose this should be reason to celebrate, or at least look pleased with myself, but let’s just stop a moment and examine the figures a little.

Out of those 1,000 followers, 150 of those are my Facebook friends.

Because that’s what WordPress does, it automatically adds them to your tally. No matter if they are all blog followers anyway, they add the lot. So lots have been counted twice.

So that takes out around 50.

And of the rest of my Facebook friends, a good half never, ever, visit my blog (fickle lot!).

So, another 50 gone. And we’re down to 900.

But out of those 900, there are a lot who have left the blogging scene completely. Without trawling through every one of them, it is fairly easy to take a random clutch of them (quite a large clutch, I must say) and go to see whether they are still active. It’s hardly a scientific method, but approximately one third have either disappeared completely, or haven’t posted for three months or more, leading me to suspect they’ve packed up.

So, down to about 600.

Of those 600, again looking at a few random clutches, after their initial contact and ‘follow’, I don’t think a good third ever came back again; they probably just hoped to get a follow back.

Down to about 400.

And out of those, about a third again don’t seem to have visited for at least a year.

So, I suspect the number of actual, active followers is close to 250, or a quarter of the ‘official’ figure.

But what does it matter, anyway? The point about posting is that someone should read what has been written, and then hopefully interact by commenting occasionally, or at least ‘liking’ now and again. It’s not compulsory, of course, but it would be odd if a regular visitor never did either. So as long as I get a decent number of regular readers who do interact with my posts, I’ll be a happy bunny.

On the other hand, if this post gets 1000 likes, I will eat my words.

An Author Page, a Relaunch, and, well, Other Things.

…what’s not to like?

Um, I meant that as a rhetorical question, and I’m rather hoping I won’t get any answers to that!

But, as promised a few weeks back, I have got around to creating my Author Page on Facebook. You can find it here and if you are on Facebook, please feel free to nip over and follow it.

I was going to put up a screenshot of the page, but I really can’t work out how to do it and almost lost the will to live trying.

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Totally irrelevant picture of wild boar hoof prints in Portugal instead

The point of creating an Author Page is so that I can separate out my writing and blogging posts from my personal ones on Facebook. I shall still send posts from this blog to both accounts, but the Author Page will also get a number of updates on my writing progress and other posts that my personal one won’t.

I will probably put up an album of my paintings.

It is even possible that Bob might be persuaded to make a guest appearance, just so long as he can find his way there.

The relaunch? I have put together extracts from a few of the very kind reviews I have received for my novel Making Friends with the Crocodile, which is available on Amazon by clicking on the picture below. Since I have taken the rather huge liberty of writing the novel in the first person, as an Indian woman, I am especially delighted with some very complimentary reviews which have come from Indian women.

The extracts read:

‘Mick Canning depicts quiet lives of ordinary desperation, in an Indian context. Although the “million mutinies” of which Naipaul writes have rescued India from famine and penury, it now needs a million more to deliver it from social, sexual and religious prejudices like those which bedevil the life of the narrator and her family.

Canning is an acute observer of nature as well as human nature, and his prose flows.’

 

‘This beautifully written story, set in a village in Bihar, draws you in from its first page. We see the household through the eyes of Siddiqa, wife of Maajid, mother of two school-age girls and her son Tariq, who is married to Naira. We are drawn into the rivalry between Siddiqa and Naira, in a society where the men are the only wage earners and the women’s lives must, by tradition, revolve around their wishes. Small incidents pile up, one after another, as the underlying harmony of the household is fractured by the resentment and self-loathing of Naira. The family is Moslem, the village is a mix of Moslem and Hindu, and one incident threatens the uneasy cohabitation of the two communities. The police, seen as a hostile force in the village, get involved with an unpredictable outcome to the novel.’

 

‘In his debut novel Mick Canning weaves a brilliant story of the tragic life of a young bride in rural India – a story that is synonymous with many women, who continue to suffer oppression and victimization at the hands of men.

The characters are depicted with obvious respect for a culture that is both beautiful and at times shocking. By the novels finale, though tragic, we are left with a very thought provoking and memorable story.’
‘In an understated tone, the story presents the lives of people in an average Indian village in Bihar, and highlights the conditions that not only dissuade a woman from reporting an assault but also subjugate her further by holding her responsible for it.

Mick has delved into the mind of a middle- aged woman living in rural Bihar and has beautifully sketched the love – hate relationship she shares with her daughter in law. The book gives a lot of perspective on the mind-set and predispositions that prevail in the rural north Indian society (which apply, at large to many other parts as well).

Siddiqa, the protagonist character gets as real as she can be. The manner in which, the author connects the social issue with the system and institutions is very authentic and shows his deep understanding of the culture and milieu.
Go for it, if you like to read serious stuff that deals with real thought provoking issues.’

 And how is the writing going? I’m so glad you asked. I’m working hard on the new novel, and occasionally putting in some time on the older one that just seems to keep changing its mind on what it wants to be. *sigh* It’s like living with teenagers.

I’ll put up a proper update on all that soon.

Welcome to my Crisis!

I’ve been hiding from the internet.

No, I didn’t go away, unfortunately, although a holiday was what I both have been and am still craving. I made a rash promise some weeks ago to put up a Facebook Author page, to do a minor relaunch of my novel, and to serialise a bawdy Elizabethan detective story. Really, I should know myself better than that.

dawn panorama

I think it was the short story that finally broke me.

Writing, for me, is a pleasure, comparable to painting. It is all about crafting the finished product, taking my time and eventually producing the best I can. When all goes well, the process is immensely satisfying from beginning to end.

Within that process, of course, there are times of writer’s block, false starts and finishes, wrong turnings, and many other things to go wrong. And the editing can be an infuriating process. But overall, there needs to be a flow.

Making Friends with the Crocodile worked for me at the length it was (45,000 words), since I wrote it almost as a stream of consciousness as the story unfolded in my mind. It came out in a rush partly because of its importance to me, and partly because I found I could visualise the characters, the story and the setting clearly. Once I had reached the end, I knew that was the end.

Obviously, many stories take a lot more coaxing to get down on paper. I’ve struggled with ones that need to be forced, certainly in places, partly because at that point they are not ‘me’ at the heart of them; I have lost that flow. But sometimes because of the length.

One reason I stopped entering short story competitions is I write a lot of long short stories. I am perfectly aware of the dictum that whatever you write can be edited down to the required length and that, indeed, they should be edited down.

But I also strongly believe that when a story presents itself to be written, that story has an internal length that needs to be respected, even after editing. Some require a few hundred words, some a lot more. But to attempt to turn Making Friends with the Crocodile into a 120,000 word novel or a 5.000 word short story, I am sure would have meant a lesser read. It would have been padded out for the sake of it, or stripped down to bare bones that would have meant that the characters could not have been drawn as strongly as I wanted them to be, and therefore encouraged less empathy from the reader.

Where is all this leading?

I began the short story / serial. It was working quite well, and I had a good few chuckles to myself as I was writing it and then, suddenly, it was almost 10,000 words long and nowhere near finished.

Oh dear.

So I attempted to cram and trim and edit and get it down to a suitable length for serialisation, but I was not happy with the result. Oh no. And I had one of my minor panic-I-can’t-cope-stress attacks and decided the only way to deal with it was to hide.

So, I’m not going to serialise it after all. I will finish it, but the attempt to condense it into a few instalments simply wasn’t working, and what I ended up with felt completely wrong. I will return to it at some point in the future, and finish it as the novella that it clearly is.

There is another strand to all this:

I made the Facebook Author page. That was the easy bit, and I’ll show you where it is next time. And I put together the re-launch promotion piece by the simple expedient of gathering together extracts from lots of the kind reviews the book has had.

But I am in a state of recurring panic, once again, over this huge need to self-promote to sell books. Of course, we all want to, but we are forever urged to use this or that platform, accept this or that offer, etc. Now, we are told that we ‘must’ have a YouTube channel. Really? And a presence on all sorts of social media. Are we not ‘serious’ writers if we are not prepared to move heaven and earth to sell a couple of extra books? That we should ‘invest’ a hundred or five hundred dollars here and there to advertise ourselves?

I have sold a few, and what is really important to me is the tremendous feedback that I’ve had.

Blowing my own trumpet is anathema to me, as I have written in the past. I just can’t do the selling and marketing the way that seems to be presented as essential. It’s an aspect of life that I hate, and a reason I have never gone into ‘business’. Everything around the promotion and marketing just seems relentless and is something that I cannot cope with.

Fortunately, I am not interested in fame. The idea frightens me.

And I really struggle with social media. I have had two goes at being on Facebook, and cope with it at the moment by not going on it very much. I spent ages trying to see the use of Linkedin, and have solved that one by closing my account last week. I really see no use for it.

And I am not doing Twatter.

So here I am back on WordPress, which is a platform I do enjoy. I’ll dip in and out of it a bit over the next few weeks or months, I suspect, since I still feel a bit panicky, but I will be there.

Thank you for your patience!

A Nice Surprise

This was a nice surprise.

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Sunny Interval, Edale, Derbyshire, England

I’m sure some of you have noticed that I have some photos for sale on Picfair.

They recently announced a competition on Facebook for photos in the category ‘Best of England’, so I submitted one of mine. This morning I noticed I had been placed in the top ten, so Yay for that!

I also sold a copy yesterday, which I guess was on the strength of that.

If you would care to mosey over to have a look at all the winners, the link is Here

My photo is of the Edale Valley, in the Peak District.