It was interesting – or demoralising – to follow a couple of threads on Twitter today where the vast majority of contributors remarked that if someone followed you, you HAD to follow back. If not, you’d be unfollowed instantly. I noticed this because a few times recently I’ve been followed, only to be unfollowed a few hours later, presumably because I hadn’t followed back. This tells me these new followers had NO interest in what I might post, only in boosting their followers total. And if that’s what the majority think, then why on earth bother posting anything if the only reason anyone else is there is to gain followers?