Bob has decided to go into journalism. Did I have any hints, he asked me? How should he go about it? In the end, I suggested he write a guest post for me.
‘What on?’ he asked.
Oh, I don’t know, I replied, possibly a little too casually. How about blogging?
‘Okay,’ he said. ‘I’ll do that.’
Over to you, Bob:
‘Right, so…why do we follow blogs? Obviously, it is so we can read the pearls of wisdom they scatter before us mere mortals. And if every post is a literary delight, then how much better would it be if we could get twice as many? Or three times? Or more? Everyone wants to read 20 new posts a day from their favourite blogger, all the more so if they receive email notifications of each one, as they get the added frisson of a ‘ping’ every few minutes as another notification arrives; an anticipation of the huge pleasure they will get when they read the new post!
‘Black print on a white background is so yesterday! Experiment with colours – green on blue, perhaps, or if you must use black, try it against a dark grey background. This ensures the reader gives your post the attention it deserves, rather than perhaps just scanning it quickly and moving on to something else.
‘But don’t stop there! Times New Roman and all that ilk are boring, boring, boring! Fonts such as Blackadder or Edwardian Script make it so much more fun! Again, your reader must work hard to prove how much they adore your posts if they are going to get to the point of posting any sort of relevant reply.
‘Size is everything. there is nothing better than a 4,000 word post to read because, let’s face it, your readers have nothing better to do with their time than read your post. After all, it’s probably the highlight of their day, so why skimp on their reading pleasure? Especially so if you have employed fonts and background colours similar to those mentioned above!
‘Is that okay, Mick?’
‘It’s a bit short, Bob. I thought you were in favour of long posts?’
‘Um…I ran out of stuff.’
Thanks, Bob. I’ll let you know.