Here, This Is For You – NO! Don’t Touch It!

Now, here’s a thing.

A blogger posted recently that he was offering one of his books for a week or two as a free download.

Later, he posted angrily that lots of people had downloaded his book for free and why the devil could they not have bought it from him?

I do wonder whether I am missing something here.

The debate rages (I say ‘rages’, perhaps that is a bit of an exaggeration) over whether we should give away books for free to promote ourselves, or to promote other books in a series.

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Now here’s a thing.

On one side, there are those who say that people are attracted to free downloads, and this will help to get the author’s name known. Then after the book has been read for free, the reader might be more likely to buy another book by that author.

On the other side, there are those who say that most free downloads languish on disks and are never read, and that they create an expectation that writers will give away their work for free, thus making it less likely that the reader will buy more books.

At times like this, I do what I always do when I need advice and guidance.

I ask Bob.

‘Do I want a free book?‘ he asked me. ‘Of course I do! Have you got it with you now?’

‘I’m afraid it was a rhetorical question, Bob, but I note your reply. What if you were the author, though. Would you give it away?’

‘Of course not! Don’t be ridiculous!’

‘Well, that doesn’t make any sense. Isn’t that rather a contradiction?’ He shrugged.

‘Maybe. But you asked me the questions, so I answered them.’

‘Fair enough.’

‘But no wonder your friend was cross,’

‘They’re not my friend, Bob.’

‘Whatever. No wonder they were cross, if they offered their book for free and lots of people had the cheek to take up that offer.’

‘But that doesn’t make any sense either, Bob. What would you have done?’

‘Me?’

‘Yes’

‘I’d have taken the book.’

‘But would you have offered it in the first place?’

‘No, of course not.’

I knew I had been reminded of someone when I read the original posts.

It could have been Bob.

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A Christmas Carol – 1

I haven’t seen much of Bob, recently.

To be fair to Bob, he’s been rather busy. But he came round to my house the other day. Well,  the other evening, really. He was carol singing. And it was only just December.

‘What on earth are you doing?’ I asked him. He look puzzled.

‘Carol singing, of course. Why?’

‘Why? It’s only just turned December, that’s why.’

‘Well, all the shops have their decorations up now.’

‘I suppose so.’

‘And some have had, for the last few months.’

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‘True, but…’

‘And they’re all playing Christmas songs.’

‘Unfortunately true…’

‘And half the kittens on social media are dressed in red and white and chasing Christmas baubles around on the floor and then batting them with their cute little paws…’

‘Stop it, Bob!’

‘So why can’t I go round carol singing?’

‘Because there’s only one of you and it sounds awful!’

‘Oh…sorr…eee!’

‘And what are you collecting for?’

‘Huh?’

‘That tin you’re rattling. What’s it in aid of?’

‘Our Christmas lunch.’

‘Bob! You can’t do that! You’re supposed to be collecting for charity!’

‘Am I? Who says so?’

‘I…er…I don’t know. You just are, that’s all.’

‘Well, I’m collecting for our Christmas lunch!’ He rattled the tin meaningfully towards me. ‘Silent Night…’ he began again, his voice rising suddenly about two and three sevenths octaves. I shuddered. The kittens left their baubles and ran for cover. ‘Holy Night!’

‘Shut your bloody racket!’ Came my neighbour’s voice – slightly muffled, but carrying a clear threat of violence.

Bob left quickly.

 

In other years, I’ve written a few short stories for Christmas, but not this year.

Bob has inspired me to re-imagine a few Christmas Carols for the twenty first century.

Here is the first one.

Strident night,

Angry night,

Down cheap booze,

Get into a fight.

Punch and scratch and kick and bite.

Tell the other bloke he’s just a shite.

Sleep in a prison cell…oh!

Sleep in a prison cell.

For those of my readers who do consider Christmas to be a holy festival, I must point out that these little offerings are intended as my rant against the excesses and the commercialisation of Christmas today. I hope you will not take any offence, for none is intended!

Bob on Holiday

Just in case you were wondering where he was, Bob has been on holiday. He’s back now, though.

And actually, he’s rather cross.

Now, lot’s of people return from holiday having had a wonderful time and feeling a bit tetchy that they have to come back to the daily grind, but it’s not like that.

No, Bob thinks we’ve all been lied to.

He went away to a holiday enclave in a West African country – or so he says. Bob’s sense of geography being what it is, I wouldn’t be too certain of the destination without checking his passport stamps first. And I wouldn’t do that. So I’ll take his word for it for now.

‘Now, I’m no fool,’ he said, looking at me.

‘No, of course not, Bob,’ I replied. ‘Absolutely not. Anything but. In fact, anyone who says…’ My words died away as I heard Bob’s wife, Gina, laughing somewhere behind me. ‘Go on,’ I ended, lamely.

‘Well, we read all the time that this is one of the poorest countries in the world,’ he continued, ‘yet I’ve never been to a nicer place! The hotel was really luxurious! Food was brilliant. All the staff were wonderful – they were smartly dressed and they couldn’t do enough for you! There were masses of security men all around the perimeter, mind you, but I don’t know what they were there for. And the beach was fantastic!’

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‘Was it just you on the beach?’

‘No, there were dozens of us.’

‘Any local people?’

‘No, they don’t go there, apparently. They don’t like sitting around on the beach like we do.

‘Did you go outside the hotel grounds at all, Bob?’

‘Yeah, we went to a village to see local artists at work. I loved the village. It’s such a minimalist lifestyle. They don’t waste time or money on all those pointless things that we think are so essential in the west.’

‘Like what?’

‘All that rubbish we don’t need!’ he said, heatedly. ‘They live a simple, healthy, lifestyle, and what matters to them are the things that are really important.’

‘Like what?’ I repeated.

‘Well, simple food, for example. It’s much healthier, you know. You don’t come across any of the locals there who are overweight.’

‘What is this diet, then? Do you know?’

‘Well, mostly they make a sort of porridge out of some local grain, apparently.’

‘Is that it?’

‘Oh, no. Of course not! They usually have it with, er beans. And onions.’

‘It doesn’t sound very exciting.’

‘Food doesn’t need to be exciting! It’s there to keep you alive!

It was a side of Bob I’d never seen before, and, to be honest, it was a bit scary. I never realised he could be so evangelical. At least, not about things like that. I’m used to him banging on about how wonderful a new beer is that he has discovered, or about his favourite pizza topping (which I’m not going to talk about here, but…pineapple on pizza…how could you?), but now he had all the fervour of a fresh convert to some extreme religion.

‘And then there are the houses they live in,’ he continued.

‘The houses?’

‘Yes. Gloriously simple and uncomplicated!’

‘As in small and built of odd pieces of driftwood and plastic sheeting?’

‘Exactly!’ He smiled warmly. ‘I love the way they make use of what’s locally available to build with. It keeps the costs down, and reduces the environmental impact of transporting thinks like bricks from far away. Simple.’

‘But would you want to live in one of those?’

‘I wouldn’t mind. I mean, what else do you need? Just some sort of bed in there and, oh, a table, I suppose. And a couple of chairs.’

‘But you just told me how luxurious the hotel was, and how much you enjoyed it.’

‘Well, I wasn’t going to turn it down, was I? But apparently it’s because us Westerners are all just so soft and pampered. The native people don’t live like that at all.’

‘So you say. Does this mean you’re going to change how you live, then, Bob?’

‘Well, I don’t think it’s particularly practical in the West.

‘I suppose not. Tell me about the artists you went to visit, then.’

‘Ah, yes. Mainly carvers. Lovely wood; mainly animals and masks. I bought a couple. Look, that’s one of them.’ He pointed to a beautifully carved and polished elephant in black wood, standing on the mantelpiece. ‘It cost the equivalent of about two pounds in our money.’

‘That seems very cheap.’

‘I know, but it’s a lot to them. And it’s putting money into the local economy.’

‘Who did you give the money to? The chap who carved it?’

‘No, there was a bloke who showed us round. Nice guy in a suit. Looked very smart. We paid him.’

‘I don’t suppose the carver was in a suit.’

‘Of course not! You wouldn’t wear one of those while you were working, would you?’

‘Describe him, then.’

‘Well, he was wearing a pair of shorts.’

‘What else?’

‘Nothing else. That was it. they could have done with a wash, though, I must admit.’ He put his head to one side and stared into the distance. ‘And a bit of sewing.’ He rubbed his chin thoughtfully. ‘Really, he could have done with a new pair of shorts. They were pretty ghastly.’

‘Maybe the nice man in the suit will buy him a pair.’ Bob smiled happily.

‘I’m sure he will!’

Advice to New Bloggers (from Bob)

Bob has decided to go into journalism. Did I have any hints, he asked me? How should he go about it? In the end, I suggested he write a guest post for me.

‘What on?’ he asked.

Oh, I don’t know, I replied, possibly a little too casually. How about blogging?

‘Okay,’ he said. ‘I’ll do that.’

Over to you, Bob:

‘Right, so…why do we follow blogs? Obviously, it is so we can read the pearls of wisdom they scatter before us mere mortals. And if every post is a literary delight, then how much better would it be if we could get twice as many? Or three times? Or more? Everyone wants to read 20 new posts a day from their favourite blogger, all the more so if they receive email notifications of each one, as they get the added frisson of a ‘ping’ every few minutes as another notification arrives; an anticipation of the huge pleasure they will get when they read the new post!

‘Black print on a white background is so yesterday! Experiment with colours – green on blue, perhaps, or if you must use black, try it against a dark grey background. This ensures the reader gives your post the attention it deserves, rather than perhaps just scanning it quickly and moving on to something else.

‘But don’t stop there! Times New Roman and all that ilk are boring, boring, boring! Fonts such as Blackadder or Edwardian Script make it so much more fun! Again, your reader must work hard to prove how much they adore your posts if they are going to get to the point of posting any sort of relevant reply.

‘Size is everything. there is nothing better than a 4,000 word post to read because, let’s face it, your readers have nothing better to do with their time than read your post. After all, it’s probably the highlight of their day, so why skimp on their reading pleasure? Especially so if you have employed fonts and background colours similar to those mentioned above!

‘Is that okay, Mick?’

‘It’s a bit short, Bob. I thought you were in favour of long posts?’

‘Um…I ran out of stuff.’

Thanks, Bob. I’ll let you know.