Blogging vs Other Social Media

It’s a fight to the death!

085

Well, okay, not quite that, but bear with me for a bit longer.

The other week I gave a short talk to my writing group on reasons a writer should be on social media and, more importantly, why they needed a blog. I’m not going to go into this in any detail now, but I promised I’d summarise what I said in bullet points, and then thought it might be worth putting up here to see if anyone felt like adding anything to it.

So…

Why?

  • As a writer, you need to have a social media presence to sell books, to get known. Even if you are a published author.
  • On a social media platform, you are aiming to get shares for your posts. The more shares, the more people will see them.
  • It’s all about engaging with customers, fans and critics.
  • There are a huge number of platforms, but just a few examples that I have experience of:
  • Facebook is the biggest, and the most active, with a high rate of engagement. Having an Author Page is a good way to engage through backstories, questions, surveys and daily updates (yours or your work), ‘Behind the scenes’ articles.
  • Linkedin has many users, but a low rate of engagement. A business page can be useful.
  • Twitter is short and succinct. A sort of ‘Marketing Lite’. Posts appear fleetingly and then are essentially gone, though, unless they generate lots of likes and retweets.
  • Goodreads is like ‘background’ media – people need to seek you out to find you.
  • But the number one way to be found is through blog posts.
  • Like all good social media, blogs encourage visitors to return. Unlike ordinary websites, they are updated regularly and the reader can be alerted to each new post.
  • There are many other reasons to blog, viz:
  1. Teaches you to write more professionally – you have an audience
  2. Discipline
  3. Practice
  4. Feedback from people outside your usual circle
  5. Networking with others
  6. You can upload links to other social media
  7. There is space to write more in-depth than on other social media
  8. To review work for other writers
  9. To explore ideas and get feedback on these
  • A blog is simply a website with posts being regularly replaced, although the old ones are still on the website to read.
  • There are many blogging platforms, but I use WordPress.
  • One advantage of WP is the ease by which readers can see you have a new post.
  • Whichever platform you choose, it should have clear instructions and / or tutorials to help you set up.
  • It should also allow you to block spammers, remove adverts (by upgrading), monetise your site, and change the layout. In other words, have as much control as possible over its appearance.
  • It can be really helpful if the platform provides diagnostics on data such as page views, visitors, likes, comments, and links to and from your site. This helps you plan and refine how you run it.

How?

  • Purchase your own address! It is not very expensive, but it makes your blog more personal, more professional, and the address more memorable. And the host cannot arbitrarily close it down, which might happen with a free site.
  • Start by going and looking at other blogs, to find what you like and might work for you. then use your Site Builder Tool to create your site.
  • Once you begin writing your first post make sure you are using a clear font that stands out.
  • Keep the post around 500 words, certainly under 1000. When you have a decent following, you may get away with more, but new readers will be put off by longer ones. (As a guide, this post has 945 words).
  • Add a picture or two to help it stand out and look less daunting, but not too many. And not just dozens of selfies, unless you are an established celebrity. It’s a real turn off.
  • Make the post interesting! Put some good stuff in first, to get the readers’ attention. And don’t save all the good stuff until the end, as readers might not otherwise get there.
  • Use categories and tabs on each post to help new readers find them.

Issues

  • Don’t feel under pressure to post to a fixed schedule.
  • Don’t be afraid to change the subjects you post about – it’s all under your control and there are no rules on it. Let it develop organically.
  • Don’t be afraid to take a break if you need to. It’s very easy to get into a mindset where you think you need to do all these things to a rigid schedule.
  • Don’t obsess about the number of followers you have or likes / comments you get. Chasing them is counter-productive.
  • Find some blogs YOU like, and follow them, commenting when you have something to say. That way you will begin to get visits in return and then, hopefully, follows back. It is pointless following a blog that doesn’t interest you, just hoping to get a follow back. You want followers who will be interested in what you have to offer.
  • And on that subject, if a new follower has a site that doesn’t interest you, there is no obligation for you to follow them back.
  • And don’t feel obliged to comment on / like / or even read every post on blogs you follow.
  • Do remember that copyright law applies exactly the same on the internet as it does in the real world. If you copy a photo or article from the internet without permission and post it on your blog be prepared for possible legal unpleasantness. I always use my own, just to be safe. I think it looks better, too.

Oi, That’s My Content!

Again, a disclaimer. I am not a legal expert, and you may feel it necessary to use authoritative sources to check the information I am presenting here.

085

In my last post I talked about the potential issues around using someone else’s art on the cover of your book.

Equally, you can fall foul of copyright law very easily when blogging. Or Twittering or Instagramming or anything else like that. I am truly astonished by the number of bloggers who appear to be unaware that copying a photograph off the internet and putting it on their blog leaves them open to legal action. And putting a note under the photograph reading ‘copied from x or y’ merely makes it easier for people to notice. There are many sites where you can download free images to use this way, but taking them from others is asking for trouble.

If it comes to the attention of the copyright owner, the least of your problems could be a ‘Cease and desist’ email from a lawyer, warning you to remove the image immediately. It is also possible that a fine is demanded, with the threat of legal action. Don’t ignore this or treat it lightly. It means Trouble.

This is one reason I don’t re-blog posts as often as I might. If I re-blog one with a dodgy image, I am also leaving myself open to legal action.

But what if it comes to your attention that your work has been taken this way? Let’s say someone steals your pictures and content, and puts them up on their site without permission or accreditation. I don’t mean a re-blog, which is a different thing altogether (as long as you follow the rules!) but Intellectual Property Theft, which is what I’ve been talking about all along.

What can you do about this?

Firstly, you might prefer just to grin and bear it, annoying though it is. After all, it’s just a blog post and is it worth the fuss? Although if it was a site making money from your work, that might be another thing altogether.

Obviously, you might want to take legal action, in which case you will check carefully what it might cost you and the chances of success. There are many reasons it could be a costly and difficult process.

(Of course, this is no reason to think you can break the law with impunity. You may well come up against a determined copyright owner)

Personally, I’m inclined to send a message to the infringer along the lines of: ‘I’ll put up a link to your blog from mine. The bad news is it will include key words such as ‘property theft’ and ‘(the infringer’s name)’ which will be found by search engines for as long as the page exists’ which might well deter them. After all, it is common knowledge that potential employers, for example, tend to have a good look on the internet for information on potential employees.

It might work, I suppose. Has anyone had this problem and had to deal with it?

Tweet, tweet, tweet…

I know I said I’d never do it, and very much against my better judgement, but I’m taking friends’ advice and having a go at using Twitter to promote my writing and my painting.

pothi-advertising

 

I don’t feel I’m using it properly, though, and confess to a feeling of losing the will to live when I try.

forest dawn detail

Anyone who uses the thing and cares to take a look at what I’m doing can find me here

Any tips or criticisms or whatever gratefully received!

A Short History of Blogging – reblogged!

Here’s a post from a couple of years ago which might be of interest if you haven’t read it before. (I would say that, wouldn’t I?)

Blogging has always been about self-promotion. The first known blogs were on cave walls, although they were pretty crude, to be honest, and it is often really difficult to make out what the bloggers were on about. There is speculation, indeed, that to refer to them as ‘blogs’ might be a little misleading. The fact that they tend to be short and that it is very hard to make out what they mean, leads some experts to assume that they were an early form of Twitter. And then the fact that they frequently depict crude human figures, especially exaggeratedly female ones, and various animals, suggest that even in these early times, social media were largely the preserve of the young person.

cave paintings

‘Share if you think these babes are hot.’

By the time of the rise of the first true civilisations in Egypt, they were beginning to get the hang of it. They have left massive numbers of inscriptions all over walls and columns and pretty well anything else that they could get a hammer and chisel near.

Egyptian carvings

‘Amenhotep snubbed in Big Brother Pyramid game – LOL’

Some even see the Rosetta Stone as a forerunner of Google, but others don’t.

The first English blogger was The Venerable Bede. His blog is one of the main sources of our knowledge of Saxon times, which is a bit of a bugger really, when you consider how reliable social media are today as a source of modern history. He probably missed out most of the good stuff. But he blogged in Old English, anyway, which no one can understand nowadays so it probably doesn’t matter.

bede

Leonardo da Vinci did a wicked selfie, but would probably be criticised nowadays for how few he produced. To be anyone on social media, it is probably necessary to post a minimum of twenty selfies in any twenty four hour period, but Leo was never up to that. But most of his blogs were all about what would then be science fiction and art and politics…so he’d have fitted in quite well with today’s bloggers really.

Samuel Pepys’ diaries are, of course, just the notes he took for his blogs. They are a mix of politics and news and what his family were up to, and his ‘conquests’ of various ladies. Wisely, he wrote most of this in shorthand and, even more wisely, put the more salacious bits in code. Nowadays, it is unnecessary to use code, since language is now changing so fast that no one can understand anything that was written more than six months ago anyway.

The Puritans thought blogging might be fun so they banned it, along with just about everything else, except breathing and praying. Well, praying, anyway.

A little later, newspapers were invented. These were not really blogs, since they were filled with news, rather than self-promotion, and it took a number of years before newspaper owners and editors realised that. Once they did, however, they worked very hard to make up for lost time, and now there are very few newspapers in the world that print mainly news.

And quite a lot that do not print any news at all.

In fact, they tend to be full of primitive opinion and often depict crude human figures, especially exaggeratedly female ones, and various animals.

And thus life turns full circle.

 

Photo credit (picture 1): jmarconi via VisualHunt.com / CC BY         

Photo credit (picture 2): PMillera4 via Visualhunt / CC BY-NC-ND